Work

Outdoor apparel and equipment displayed at the 520M exhibition at ISPO Munich.

520M ISPO– Rebranding Europe’s Biggest Outdoor Fashion Trade Fair

Creative Strategy & Concept Development / Experiential Production & Execution / Media Amplification

Bvlgari– making an iconic luxury product relevant to a new generation of consumers

Creative Strategy & Concept Development / Talent Strategy / Event Production
Mariah the Scientist posing with a phone

Jordan– reigniting brand heat through culture, music and fashion

Creative Strategy & Concept Development / Talent Strategy / Event Production
people posing and dancing for Gap in blue jeans and white underwear

GAP– Extending Gap’s campaign with K-Pop icons Katseye

Social Strategy / Content Production / Media Amplification
Music, style, and football collide with Baby Keem

Adidas Originals– Music, style, and football collide with Baby Keem

Creative Strategy & Concept Development / Content Creation / Media Amplification

Moncler– how Moncler build cultural anticipation ahead of its Shanghai takeover

Creative Strategy & Concept Development / Content Strategy / Content Production

Google Pixel – driving adoption of the new Pixel phone through cultural relevancy

Creative Strategy & Concept Development / Talent Strategy / Event Production
building brand relevancy with a new generation of female consumers

The North Face– building brand relevancy with a new generation of female consumers

Creative Strategy & Concept Development / Talent Strategy / 360° Campaign Rollout
Shutting down Paris Fashion Week with SZA

Vans– Shutting down Paris Fashion Week with SZA

Content Creation

L/AB ℅ Off-White– Creating A New Youth Culture Subline For Off-White

Brand Positioning / Creative Strategy & Concept Development / 360° Campaign Rollout

St. Moritz – Highsnobiety And St. Moritz Curate The New Social Club

Creative Strategy & Concept Development / Experiential Production & Execution / Media Amplification

Pinterest– Taking Pinterest Courtside With The New York Liberty

Talent Sourcing & Casting / Experiential Production & Execution / Content Creation

Gucci x The North Face– Spotlighting The Faces Of The New Outdoors

Creative Strategy & Concept Development / Talent Sourcing & Casting / Content Production

Burberry – Taking The British Brand’s Outerwear Across The Pond

Content Production / Strategic Partnership  / Creative Strategy & Concept Development

Apple Music – Celebrating Music as Art at Art Basel Miami Beach

Creative Strategy & Concept Development / Talent Strategy / Event Production

On – Tennis collides with Nightlife for On

Creative Strategy & Concept Development / Event Production / Media Amplification

Moncler– Launching A Multidisciplinary Studio For Moncler’s Footwear

Creative Strategy & Concept Development / Talent Strategy / Go-to-market Strategy

Puma– Putting Puma's Speedcat Back In Pole Position

Creative Strategy & Concept Development / Talent Sourcing & Casting / Content Creation
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