Elevating Gum to a Creative Catalyst – Trident

Fresh breath is a product benefit. A fresh perspective is something far more relevant. To bring Trident's TriDifferent platform to life for Gen Z, we turned a simple stick of gum into the catalyst for breaking routines, embracing spontaneity and trying something new. Through our Vibe Check editorial series and Refresh Your Rhythm, a social-first entertainment series starring comedian Stef Dag on the streets of New York, we brought Trident into the everyday experiences, humor and social rituals of a new generation.