A 360 Event And Campaign For The Launch Of The B.zero1 – Bvlgari

Bvlgari tasked us with orchestrating a 360° relaunch of its iconic B.zero1, transforming the product’s return into an unmissable cultural moment. Anchored by a multi-channel digital campaign featuring Kaytranada and La Niña, two artists whose distinct creative approaches embodied the duality of gold and steel, the campaign extended across a custom Highsnobiety magazine cover and immersive physical activations on both sides of the Atlantic. From a rave during Milan Design Week to a culinary takeover in New York, we brought the B.zero1 into culturally relevant spaces, positioning it as an everyday luxury essential for a new generation of culturally savvy consumers.