Turning Apple Music’s End-of-year Product Into Art – Apple Music

With Spotify Wrapped the loudest voice in music at the end of the year, Apple Music asked us to help their own EOY product, ‘Replay’, mean more. Taking cues from Apple Music’s more creative approach to listening, we presented Replay Gallery at Art Basel Miami Beach: a physical cultural experience that brought the year in music to life through art, artists and immersive storytelling, giving Apple Music a more distinctive voice in the annual end-of-year conversation.