Turning brand experiences into elevated, culture driven content – Audemars Piguet

Highsnobiety covered the Bendor tournament as an editorial story rather than an event recap. A content series followed the day from court to dinner, with access to the world number one, AP’s ambassadors and the island community. It paired high-performance sport with AP’s sense of craft and Riviera savoir-vivre.

The coverage took an exclusive, invitation-only event to a wider cultural audience: Highsnobiety’s community of cultural pioneers, who are the next generation of potential watch connoisseurs.