Iconic Drink to Iconic Collaborations – Coca-Cola Zero Sugar

We transformed Coca-Cola Zero Sugar's unmistakable brand identity into something a new generation was desperate to wear. Drawing on the brand's heritage, we created a workwear collection inspired by Coke’s delivery drives, launching at New York Fashion Week before taking the collaboration to London and Paris. For Euro 2024, we evolved the platform to football culture, translating the game’s rituals and superstitions into a collection and takeover at our Berlin flagship. Two collections, multiple cultural moments, and one ambition: elevating Coca-Cola Zero Sugar beyond a commodity and into the wardrobes, communities, and cultural lives of a new generation