Highsnobiety And St. Moritz Curate The New Social Club – St. Moritz

To put St. Moritz on the map for a new generation of culturally engaged travelers and drive destination appeal, we set out to bridge the resort’s storied legacy with the next wave of creative leaders. Taking Highsnobiety’s unique perspective to the Alps, we hosted 21 tastemakers for a three-day programme across hospitality, music, sport, wellness, art and local experiences. We then shared their stories with our global audience, giving readers unprecedented access to the iconic social scene of one of the world’s most exclusive resorts.