Launching A Multidisciplinary Studio For Moncler’s Footwear – Moncler

To launch Moncler's foray into footwear, we created Studio Ascenti, a platform that is part exhibition, part creative studio, part cultural laboratory, designed to bring Moncler's new footwear positioning of "Utilitarian Luxury" to life. We invited voices across fashion, music, art and design to explore the tension between Moncler’s technical outdoor heritage and its place in luxury, while the space doubled as our creative studio for a global campaign across Moncler and Highsnobiety channels.