Putting GAP’s K-pop Campaign On The Global Map – GAP

We partnered with GAP to develop and execute a cohesive, narrative social campaign, an extention of their hero campaign with K-pop girlgroup KATSEYE. Our campaign spotlighted the brand's Fall Denim line through custom content, featuring dancers Fatou Bah and Jaiden Anthony from the original hero campaign. The content rolled out across Instagram, TikTok, and YouTube as part of a robust social launch, generating more than 14 million impressions over a three-week period.