Creating A New Youth Culture Subline For Off-White – L/AB ℅ Off-White

Off-White gave us the task of helping them revive their connection to youth culture. We developed their subline L/AB, cultivating its strategic foundation by defining its audience, cultural positioning, and brand behaviors. In addition, we delivered a social-first launch framework designed to establish L/AB’s voice, build cultural credibility, and guide how the brand shows up across platforms.