Insights onculture
Highsnobiety Insights
Our industry newsletter to stay ahead of the curve — curated by our team of industry experts, inspired by our community of early adopters. Expect commentary, exclusive papers, and firsthand insights straight from the frontlines of culture.
White Papers & Research Reports
Never has it been more vital to understand and connect with the audiences driving cultural shifts. Highsnobiety’s thought leadership offers a window into the mindset of our community – the early adopters, cultural pioneers, and tastemakers shaping what’s next. Through our insights, we decode how culture moves, and what this means for brands.
13
HIGHSNOBIETY'S GUIDE TO GOOD PRODUCT STORYTELLING
Making a good product isn’t enough. You have to tell a good story. The old business model built on exclusivity, inflated prices, and manufactured hype? It’s over. Our report maps where your product sits in culture - and decodes what makes a story that truly resonates.
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12
Luxury Redefined
We’ve partnered with Boston Consulting Group to survey over 6,000 luxury consumers across 11 global markets to understand what today’s consumer wants now. The answer was clear.
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11
The New Outdoors
We get to the core of fashion’s ever tightening relationship with the outdoors and ask where it’s going next.
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10
New Luxury's New Rules
Marking the fifth anniversary of the original New Luxury report, we update New Luxury’s Rules.
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09
Navigating What's Next
A pulse check of the Luxury Consumer, exploring how they are feeling right now.
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07
The New Key Opinion Leader Is Here
Charting how the next generation of Key Opinion Leaders will change the rules of influence in China.
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06
New Luxury, New Normal
We reevaluate the changing relationship between youth culture and luxury goods over a year into the pandemic, exploring what, why, and how consumers will be shopping next.
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05
Select Your Character
Dedicated to the gaming of reality — and fashion. As these worlds collide, we've outlined new learnings and challenges ahead for brands and luxury consumers in the gaming universe.
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04
IN FAKE LIFE
From in-store to out-of-body, the idea that real life experiences exist in a marketplace has become central to the new luxury landscape. With this research, we dive into the status of "experience" in its currently broken state, with an eye toward how 'IRL' will reconstitute itself in years to come.
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03
CULTURE, CULTURE, CULTURE
Highsnobiety and Boston Consulting Group (BCG) have joined forces to use our industry knowledge, cultural understanding, and consumer insights to take a closer look at how brands earn their role within youth culture.
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02
THE IMMUNIZED SHOPPER
Having polled the Highsnobiety audience on their relationship to fashion and luxury has changed, We’ve found an emergent value system being born in self-isolated apartments across the world. Our newest Whitepaper is dedicated to this new worldview of the “Immunized Shopper.”
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01
THE NEW LUXURY
Highsnobiety's first white paper explores the fascinating phenomenon of The New Luxury, and how leaders in the field are approaching this historic shift in the industry.
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