AMPLIFYING WOOLRICH’S UNREMITTING QUEST TO EMPOWER LIFE IN THE OUTDOORS

## A VISUAL CAMPAIGN THAT TAKES WOOLRICH’S FW21 COLLECTION INTO THE WILDERNESS

## A LOOKBOOK THAT HIGHLIGHTS AND CHAMPIONS THE GARMENTS’ TECHNICAL FUNCTIONALITY AND OUTERWEAR APPEAL

## ENGAGEMENT WITH A YOUNGER DEMOGRAPHIC BY SHOOTING A COMEDIC FILM WITH TWO CONTEMPORARY TALENTS OUT IN NATURE

## POSITIONING AN ESTABLISHED BRAND IN THE CURRENT SPHERE OF ADVENTURE AND EXPLORATION AROUND THE WORLD