Clashing with Cartier at the Boros Bunker Soirée
Content Production
/Strategic Partnership
Challenge
Develop a launch event and content strategy for Cartier’s latest collection, Clash [Un]Limited, which pushes craftsmanship to the extreme. Like its eponymous title, the pieces from the collection express a clash of opposites, merging geometric lines with more volume, radically reinventing the once known DNA of Clash de Cartier.
Perspective
We wanted to amplify Cartier’s product storytelling by using the theme of duality, but using a narrative that felt distinctly Berlin. We used this as our main area of exploration to tell the city’s story of duality — an undefined spectrum of people, places and experiences — which was a red thread that was consistently present throughout the launch campaign and event.
Solution
To promote the upcoming launch event in Berlin, we shot a gorgeous fashion film shot in stunning 16mm film. Focusing on the contrasting and rebellious attitudes within the collection, we dive into the duality of Berlin, highlighting the myriad of emotions, scenes, sounds, and feelings that the city has to offer through a cast of local talent from the cultural realms of contemporary art, dance, and electronic music. At the event, we made sure to capture the experiences and scenes from all angles, never leaving out relevant moments in the evening’s program, which showcased live music and performances, product exhibits and a star-studded guestlist. Highlights were rolled out on Highsnobiety socials and .com to recap the night’s happenings for those who couldn’t attend.
