Matching the world’s biggest watchmaker with one of Japan's most iconic streetwear brands.
One of the hottest drops of the year. Still and moving imagery introducing seven distinct worlds inspired by each watch in the Big Bold collection.
Audiences are invited on a journey where everyone and everything is just the right amount of ‘extra’.
Digital takeovers, editorial deep-dives, product seeding and OOH flights from Shibuya to Shoreditch to Time Square.