Highsnobiety

Repositioning GAP
as a must-have brand for
a new generation

Identifying unexpected moments that highlight their heritage and relevance in the style landscape.

Seeding personalised GAP hoodies to Paris Fashion Week’s most prominent faces. Documenting handpicked talent in their GAP hoodies at industry events and afterparties.

GAP hoodies featured all over prominent Instagram feeds and ‘best dressed’ lists.

©2020, HIGHSNOBIETY