Insights on
culture
Highsnobiety is a part of the conversations shaping the lives of young people today. Often before they’ve entered the mainstream.
Never has it been more important to understand and connect with the audience demographic who are responsible for today’s cultural shifts in desirability and perception.
Our audience insights offer an invaluable opportunity to get a clear and authentic understanding of the views, habits, likes, dislikes and behaviour of this global community of influential cultural pioneers and early adopters.
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Luxury Redefined
We’ve partnered with Boston Consulting Group to survey over 6,000 luxury consumers across 11 global markets to understand what today’s consumer wants now. The answer was clear.
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The New Outdoors
We get to the core of fashion’s ever tightening relationship with the outdoors and ask where it’s going next.
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New Luxury's New Rules
Marking the fifth anniversary of the original New Luxury report, we update New Luxury’s Rules.
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Navigating What's Next
A pulse check of the Luxury Consumer, exploring how they are feeling right now.
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Luxury 3.0
Our exploration of the New Luxury landscape in 2022, in partnership with BCG.
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The New Key Opinion Leader Is Here
Charting how the next generation of Key Opinion Leaders will change the rules of influence in China.
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New Luxury, New Normal
We reevaluate the changing relationship between youth culture and luxury goods over a year into the pandemic, exploring what, why, and how consumers will be shopping next.
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Select Your Character
Dedicated to the gaming of reality — and fashion. As these worlds collide, we've outlined new learnings and challenges ahead for brands and luxury consumers in the gaming universe.
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IN FAKE LIFE
From in-store to out-of-body, the idea that real life experiences exist in a marketplace has become central to the new luxury landscape. With this research, we dive into the status of "experience" in its currently broken state, with an eye toward how 'IRL' will reconstitute itself in years to come.
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CULTURE, CULTURE, CULTURE
Highsnobiety and Boston Consulting Group (BCG) have joined forces to use our industry knowledge, cultural understanding, and consumer insights to take a closer look at how brands earn their role within youth culture.
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THE IMMUNIZED SHOPPER
Having polled the Highsnobiety audience on their relationship to fashion and luxury has changed, We’ve found an emergent value system being born in self-isolated apartments across the world. Our newest Whitepaper is dedicated to this new worldview of the “Immunized Shopper.”
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THE NEW LUXURY
Highsnobiety's first white paper explores the fascinating phenomenon of The New Luxury, and how leaders in the field are approaching this historic shift in the industry.
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Curated by our team of industry experts, inspired by our community of early adopters. Highsnobiety's Insights Newsletter delivers thought-provoking commentary and cultural insights straight to your inbox.