Highsnobiety

Insights on
youth culture

Highsnobiety is a part of the conversations shaping the lives of young people today. Often before they’ve entered the mainstream.

Never has it been more important to understand and connect with the audience demographic who are responsible for today’s cultural shifts in desirability and perception.

Our audience insights offer an invaluable opportunity to get a clear and authentic understanding of the views, habits, likes, dislikes and behaviour of this global community of influential cultural pioneers and early adopters.

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CULTURE, CULTURE, CULTURE

Highsnobiety and Boston Consulting Group (BCG) have joined forces to use our industry knowledge, cultural understanding, and consumer insights to take a closer look at how brands earn their role within youth culture.

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02

THE IMMUNIZED SHOPPER

Having polled the Highsnobiety audience on their relationship to fashion and luxury has changed, We’ve found an emergent value system being born in self-isolated apartments across the world. Our newest Whitepaper is dedicated to this new worldview of the “Immunized Shopper.”

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THE NEW LUXURY

Highsnobiety's first white paper explores the fascinating phenomenon of The New Luxury, and how leaders in the field are approaching this historic shift in the industry.

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Curated by our team of industry experts, inspired by our community of early adopters. Highsnobiety's Insights Newsletter delivers thought-provoking commentary and cultural insights straight to your inbox.

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