Escaping the sun with headwear from LORO PIANA

Content Production


Strategic Partnership


To put Loro Piana on the radar of a more culturally engaged consumer, aligning the brand and its headwear with contemporary tenets of elegant living.


Loro Piana is a brand that is synonymous with society’s elite and celebrates those at the top but most young people aren’t able to see beyond its luxury price point. We wanted to recontextualise their world of elegance into an aesthetic and experience accessible to all.


Elegance is Everywhere is a creative platform designed to profile real Italian artisans who live and breathe everyday elegance and craftsmanship. A global campaign shot in Ostuni, our campaign ran on Highsnobiety and Loro Piana channels worldwide.


The innovative and visually appealing campaign garnered 4,4M impressions & 50K engagements, exceeding our forecasts, proving to be a great indicator for the quality of the content and its seamless fit into the Highsnobiety universe.