Amplifying and authenticating The North Face and Gucci’s first collaboration.

Product Seeding


Integrated Campaigns


Content Production


Online Editorial

A multifaceted campaign championing eccentric exploration and the overlooked art of bird-watching.

Spearheaded by Flock Together, a bird-watching club combatting the underrepresentation of BIPOC in nature.

Birdwatching stater packs seeded to creatives across Europe inspiring them to get outdoors.

A hero lookbook and film capturing Flock Together guiding a bird-watching walk in the British countryside.

Bringing birdwatching to living rooms globally with an aviary-inspired livestreamed DJ set by Sweetestcape.

All this and more housed in a bespoke, interactive hub on Highsnobiety.