Reinventing Jordan Classics With Mariah The Scientist – Jordan Trifecta

We supercharged Jordan’s brand heat by putting it on the EMEA cultural radar, sparking product desire across their entire product assortment for culture and style enthusiasts. We had the brand collaborating with fashion designers to reimagine classic Jordan product, along with creating a custom look for our hero talent and event performer Mariah the Scientist, a lifelong Jordan Brand fan. This talent mix refreshed Jordan Brand product narratives and gave audiences new entry points into the legacy brand.